Groundswell Chapter 4

There is nothing more important so far in this book as for companies to learn how to use the groundswell to their benefit. This task can seem hard for some but really if the company follows a few basic steps they can strive in the groundswell. You have to define: people- what are customers ready for, objectives- goals?, strategy- how do you want relationships with your customers to change?, and technology- what applications should you build?

How to use it to their benefit is outlined by these next few steps:

• Listening- Listen to your customers. Learn what they want.
• Talking- Spread messages about your company.
• Energizing- Energize customers you already have about your company.
• Supporting- Help customers support each other.
• Embracing- Integrate customers into the way your business works.

With these few simple steps, companies can thrive. An essential part as you can see from above is PEOPLE (CUSTOMERS)! If you listen to them, support them and integrate them your company can succeed.