Sunday, April 25, 2010

Ent. 2.0 Chp 2

Vista Print- gave away free business cards and they used "upselling" by encouraging customers to pay small amounts for products that they thought were superior.
Serena Software- "Mashups"- Combining Chicago Crime and Google Maps
The U.S. Intelligence Company- Trouble connecting the dots. Lack of effective information sharing between them.
Google- Cowgill- Starting prediction market
Kirnos- programming expertise---> Two people talking who normally wouldn't need to communicate at their job.

There are so many missed opporutnites when people don't use technology to their advantage. If everyone used it and communicated with his it would help with all the missed opporutnites.

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