Customer Power

Customer power is essential to any company. As our articles have stated the company brand is what the customer wants. Cusomters essentially have the power to make a company float or sink. If someone likes your product, great. They let everyone know how wonderful it is and you have great success in your business. If they don't like a company they will be sure to let the company and every follower know about it. Hence your company sinks. So basically the bottom line comes down to listening to your customers. If they want something do your best to try to please them. Don't let your brand be what your company thinks it is, cause it's not. It's all about what your people want and they may define what they want totally different then what the company does. People rule the businesses!