When I think of a community in a business sense I think of the place that I last worked. I worked at Parent Teacher Store where we really worked off of each other and our customers. Our customers frequently provided feedback on what they liked about our products or maybe why they wouldn't buy a certain product from us. We weren't really "managed" by one particular person but insight was taken from all employees who wanted to participate in creating better innovations for our company. We were as the article talked about "self flourishing" in that we made most decisions on our own.
Some customers would provide us feedback and some wouldn't ever tell us why they wouldn't buy a product. We offered no incentive to our customers for telling us information but most would so that we could make our business better. We also had an online website where customers could relay their feelings about our stores.
It was very helpful in the sense that we could create better content for our customers because we were an "open" community.
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