Thursday, February 11, 2010

Groundswell Chapter 3

The social technographics profile includes:
  • Creators- online customers
  • Critics- react to other content online; post comments, reviews or reflections
  • Collectors- save URL's and tags on social bookmarking services
  • Joiners- Participate on social networking sites
  • Spectators- Consume what people produce
  • Inactives- Non-participants (which do actually exsist)

With the help of these types of profiles you can "understand how social technologies are being adopted by any group of people."

You can keep up with friendships, making new friends and the creative impulse.

No comments:

Post a Comment