This book in chapter 2 mentiones many different technologies that are associated with the groundswell. Blogs which are journal entries, social netowrking sites which allow people to maintain a profile of themself, wikis which are when many people are relyed on to create and maintain the site, ratings and reviews which allow people to post comments and responses, and tage which are a people driven organization. There are RSS and widgets with bring the updated content to you and widgets are mini apps that connect to the internet.
TECHNOLOGY AND PEOPLE! It's all about people to people interaction. Allow them to create, apply and share information and everyone will be on to the groundswell. Companies and customers will begin to have a greater respect because they now have a say in how businesses are run.
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