How important are social technographics?

They are very important. As Chapter 1 talks about you must know who your audience is and what they are involved in in the world of technology to determine what they will participate in. There are the creators, critics, collectors, joiners, spectators, and inactives. Creators publish blogs and web sites, critics post ratings, collectors vote for websites, joiners join social networking sites, spectators read blogs and read ratings and the inactive don't do anything in the world of the groundswell.

Digg.com decided that it's customers would be in charge of what was on their site and that is why they decided not to take the number down. Once they did in the first place, other people were putting it on their own blogs and things and I loved how he said "at least we'll go down fighting." This was knowledge sharing as it relates to knowledge management. They shared what they knew and then it was taken from person to person. They distributed their knowledge and then let it go from there. I think it is wise when you allow the customers to feel as though they are able to help maintain a site and get their ideas out there.