KEEP YOUR EMPLOYEES (WHO ARE CUSTOMERS) IN THE LOOP! Make them work together. Best Buy started Blue Shirt Nation and it was created to listen to what the employees had to say. They came together, embraced the idea and were committed to making the company and their goals a success.
Avenue a/razorfish uses wikis to keep their employees together and on the same page. All projects have pages and they can learn about their colleagues.
Organism which is a social network was created to bring together collaboration and communication between the employees.
Bell Canada came up with ID-ah! where employees would submit ideas and vote on them. There was a committment to all employees but a committment by executives to read and put into place some great ideas therefore applying what they had been told.
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