Energizing!

GET PEOPLE TO TALK! That is the whole point and purpose of energizing the groundswell. Get into their enthusiasm and allow them to talk and share and create ideas together.

Ebags, 21 days after a bag ships, they send an e-mail asked them to review the product. Of course not everyone responds but they people who care about the company and the product do. They get people talking and the site eventually learns to build on itself. They allow the people to create and distribute the knowledge, what knowledge they want heard.

LEGO uses lego ambassadors to communicate with each other and share ideas with the people as to what they want. They are creating knowledge together, sharing together, and then applying it when they tell the CEO's what they want.

Energizing is all about creating and applying in my opinion. You want new ideas so get people to talk. You want people to feel as though they have a say in something so every once in a while apply an idea that they want.