So how do you get in there and learn to fight with the best of the best. You stop and look at the important things and what is going to matter to your customers.
P- People What are the people wanting?
O- Objectives What goals are you trying to achieve with your site?
S-Strategy How do you want relationships to change?
T-Technology What apps should you use?
Listening- Listen to what your customers want, don't want and are saying
Talking- Spread the message
Energizing- Use energized customers to help spread the word about your company
Supporting- Help customers support each other. Create an area where they can work together
Embracing- Integrate customers, embrace them, and use them to help your company
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