People were creating a website and thought that blogging would be a huge part of it and what they found was that they were wrong. "AlphaMoms" were more of the critics type. They liked to rate and read information but they really didn't like to be creators. Therefore they had to change there plans. This is applying knowledge as it relates to knowledge application because they are learning what is going to be the most effective on their site and using it. They didn't post a whole bunch of blogs or want a whole bunch of blogs because these women didn't want to use them. They wanted to rate and read and review other people's work and that is how they changed their sites.
This is why it is important to know the technographics and who your audience is because it could make all the difference in whether your company or idea sinks or floats.
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